Game on: County tourism leaders break away from Florida stereotypes

With a massive sports complex, soon-to-open adjacent hotel and signature craft beer, Pasco County has embraced its new identity as Florida’s Sports Coast. Competition abounds.

By Brian Hartz
| 9:00 a.m. November 12, 2021
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Mark Wemple. Pasco County Tourism Director Adam Thomas has overseen the adoption of the "Florida's Sports Coast" brand for the county's destination marketing efforts.

Travel-Tourism

Pasco County’s makeover as Florida’s “Sports Coast” has nearly been fully realized.

Credit for that goes to mainly two sources. One is the leadership and vision of Adam Thomas, 42, a former pro baseball player who’s now the county’s director of tourism. The other is the opening of the $44 million, 98,000-square-foot Wiregrass Ranch Sports Campus of Pasco County, in Wesley Chapel.