Clearwater entrepreneur learned the hard way not to cut marketing budget — ever

Joy Gendusa of PostcardMania says ability to adapt as customers’ needs change pushed company to the top

  • By Louis Llovio
  • | 12:00 p.m. May 20, 2021
  • | 0 Free Articles Remaining!
Joy Gendusa CEO of PostcardMania, a Clearwater-based direct mail marketer, has led the firm from the start.
Joy Gendusa CEO of PostcardMania, a Clearwater-based direct mail marketer, has led the firm from the start.
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  • Entrepreneurs
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Entrepreneur: Joy Gendusa

Company: PostcardMania, a Clearwater-based direct mail marketer, got its start in a 600-square-foot cottage near downtown Clearwater in 1998.

 

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