Personal care products firm delivers refreshing approach

Raw Sugar's careful growth strategy, including a heavy emphasis on brick-and-mortar in a world ruled by e-commerce, has proven to be fruitful.

  • By Grier Ferguson
  • | 6:00 a.m. February 19, 2021
Courtesy. Ronnie Shugar, co-founder and CEO of Raw Sugar Living, launched the company with Co-Founder and Chief Marketing Officer Donda Mullis six and a half years ago.
Courtesy. Ronnie Shugar, co-founder and CEO of Raw Sugar Living, launched the company with Co-Founder and Chief Marketing Officer Donda Mullis six and a half years ago.
  • Strategies
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When other companies had sold out of hand sanitizer, liquid hand soap and other items early in the pandemic, Raw Sugar Living managed to keep those items on store shelves.

 

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