- February 2, 2026
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When Ed Brakus had trouble finding ingredients for the Southeast Asian dishes he liked to cook, he started growing things himself. Then what began as a hobby in Austin, Texas, morphed into a garage-based, part-time spice-making endeavor after his job took him to the San Francisco Bay area. But to turn those on-the-side spice sales into a full-time company, it was necessary to look outside of expensive California.