Area venture provides kits to consumers around country for growing crafting trend

Forget paint by numbers. While that was a crafting craze in the middle of the 20th century, Sarasota entrepreneur Ray Shelgosh is out to make diamond painting — which shares some paint-by-numbers characteristics but with a twist — the next must-do craft. 

“Paint by number was such a huge phenomenon,” Shelgosh, president and CEO of Diamond Dotz at Home, tells Coffee Talk. “It was probably the biggest thing I’ve seen in the craft business in 35 years — other than this. This has continued to incline year after year after year. It’s unusual to have what we call a slow burn. This continues to grow.”