Problem solver: Tech entrepreneur excels through adaptation

For The Mad Botter, a company that relies heavily on in-person trade shows to sell its unique products and services, 2020-21 could have been disastrous. But true to form, it evolved on the fly.

By Brian Hartz
| 12:30 p.m. December 23, 2021

Courtesy. Michael Dominick, 33, is the founder and CEO of The Mad Botter, a Plant City tech company.

Technology

Michael Dominick, founder and CEO of The Mad Botter, a Plant City technology startup, had high hopes for 2020. In 2018, the company — which specializes in adapting run-of-the-mill consumer electronics, such as iPads and Microsoft Surface tablets, for use in advanced aerospace and military applications — topped $500,000 in revenue. Crossing the $1 million threshold seemed well within reach. Dominick, 33, also sought to grow his staff from five to seven full-time employees.