Insurance brokerage firm names division president

CLEARWATER — AmeriLife Group, an insurance marketing and distribution firm, has tapped Jim Palmer to serve as president of its growing direct-to-consumer division.

In the newly created role, Palmer, according to a news release, will oversee the Clearwater firm’s national, direct-to-consumer platform that specializes in Medicare Advantage and Medicare Supplement solutions. The new division was formed in the wake of AmeriLife’s acquisition, in late 2020, of Senior Healthcare Direct and MACC Insurance Services. He will report to AmeriLife Chief Marketing Officer Ovi Vitas.