Taste test: Food company faces new challenges in market it helped define

A decade ago, Fitlife Foods blazed a trail in the food industry. Now it faces a competitive landscape reshaped by the pandemic and a proliferation of meal-delivery services.


  • By Brian Hartz
  • | 12:20 p.m. December 2, 2021
  • | 0 Free Articles Remaining!
Mark Wemple. Fitlife Foods founder and CEO David Osterweil has overseen significant growth and expansion for the Tampa firm.
Mark Wemple. Fitlife Foods founder and CEO David Osterweil has overseen significant growth and expansion for the Tampa firm.
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Without a doubt, 2020, with a massive shift to takeout and delivery orders, was a year of reckoning for the restaurant and foodservice industry. And 2021’s supply-chain and labor shortage issues have only added to the complex new reality for companies such as Fitlife Foods, a 10-year-old Tampa firm with a foothold in both delivery and brick-and-mortar operations.

 

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