Area resident picks new name for taco place — wins free tacos for a year

Andres Pimentel and Carlos Pavan, after a month-long contest, have a new name for the Mexican eatery they opened in east Naples last September: That Taco Place.

The business partners originally opened under the name La Herradura Doble — the double horseshoe in Spanish. Honoring their heritage, the restaurant was built with an indoor-outdoor horseshoe shaped bar. But a few months in, they felt the name was a hindrance. "We (kept) hearing from locals they have a hard time pronouncing our name of the restaurant and people get confused," Pimentel says in a statement.