Builders give first-time buyers a second look

Homebuilders that traditionally shy away from first-time buyers — margins can be thin there — are embracing that segment like never before. One key: Make sure the homes are cool.

  • By Elizabeth Djinis
  • | 9:00 a.m. April 1, 2021
  • | 0 Free Articles Remaining!
Mark Wemple. Homes by Westbay President Willy Nunn believes the company’s Casa Fresca unit has big potential to lure more first-time homebuyers as customers.
Mark Wemple. Homes by Westbay President Willy Nunn believes the company’s Casa Fresca unit has big potential to lure more first-time homebuyers as customers.
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For first-time homebuyers, 2020 was a big year.  

Mortgage interest rates were at record lows while most of the country was resigned to the interior of their homes due to a global pandemic. For many renters, the four walls surrounding them started to look sorely lacking. 

 

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