Hatch a plan: Chicken chain aims high as it enters hot market

The company that developed Beef O’ Brady’s and the Brass Tap is taking on Chick-Fil-A and PDQ. The pandemic forced it to improvise — but its confidence remains high.

  • By Brian Hartz
  • | 6:00 a.m. September 18, 2020
  • | 0 Free Articles Remaining!
Courtesy. The Hatchery opened Aug. 31 in Tampa.
Courtesy. The Hatchery opened Aug. 31 in Tampa.
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Watch out, Chick-Fil-A. Be on your guard, PDQ. Prepare yourself, Popeye’s. The fast-casual chicken restaurant category has a new player: The Hatchery. It’s backed by FSC Franchise Co., the Tampa-based entity that owns the Beef O’ Brady’s and Brass Tap brands, which collectively have more than 20 locations across the Tampa Bay region. 

 

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