Area insurance company acquires Medicare-focused firm

Senior Healthcare Direct, which operates the Medicare Bob marketplace, is now part of Clearwater-based AmeriLife Group LLC.

  • By Business Observer Staff
  • | 9:30 a.m. October 1, 2020
  • | 0 Free Articles Remaining!
File. AmeriLife CEO Scott Perry.
File. AmeriLife CEO Scott Perry.
  • Tampa Bay-Lakeland
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CLEARWATER — AmeriLife Group LLC, a privately held marketer and distributor of life and health insurance, as well as retirement solutions, has acquired Senior Healthcare Direct, a Palm Harbor company that operates a consumer-facing, Medicare insurance marketplace under the name Medicare Bob. 

 

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