Homebuilder uses billboards to attract job candidates

In October, Neal Communities put up two large-scale hiring advertisements, one on either side of a billboard.

  • By Business Observer Staff
  • | 4:20 p.m. November 19, 2020
  • | 0 Free Articles Remaining!
Courtesy. For the first time, Neal Communities, with $412.5 million in gross revenue in 2019, is using billboards to promote its job openings.
Courtesy. For the first time, Neal Communities, with $412.5 million in gross revenue in 2019, is using billboards to promote its job openings.
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Demand has been strong lately for Lakewood Ranch-based homebuilder Neal Communities. Because of that, the company needs to hire lots more employees — and it’s taking an interesting approach to recruitment.

 

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