Marketing consultant offers advice about business content strategy

Tiffany McEachern, a marketing consultant at Clearwater-based IT tech product distribution giant Tech Data Corp., believes in the power of purpose. Speaking at a recent virtual event, McEachern says an essential element of an effective content strategy is to create content that adds value. “Don’t just post to post,” she says. “Have an objective for each piece of content that aligns with your overall strategy.”

McEachern spoke during the American Marketing Association Tampa Bay Chapter’s Sarasota-Manatee Shared Interest Group virtual event May 20, dubbed “Developing an Effective Content Strategy to Grow Your Business.” Other advice points from McEachern, for both pandemic and in more normal times, include: