- April 1, 2026
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Tiffany McEachern, a marketing consultant at Clearwater-based IT tech product distribution giant Tech Data Corp., believes in the power of purpose. Speaking at a recent virtual event, McEachern says an essential element of an effective content strategy is to create content that adds value. “Don’t just post to post,” she says. “Have an objective for each piece of content that aligns with your overall strategy.”
