New York investment firm buys area sports events company

Tampa-based IRONMAN Group will be part of Advance, which owns several well-known media and entertainment brands.

  • By Business Observer Staff
  • | 3:33 p.m. March 26, 2020
  • | 0 Free Articles Remaining!
A competitor trains for the 2009 Ford Ironman World Championship triathlon in Kailua-Kona, Hawaii. Photo courtesy of U.S. Navy / Wikimedia Commons.
A competitor trains for the 2009 Ford Ironman World Championship triathlon in Kailua-Kona, Hawaii. Photo courtesy of U.S. Navy / Wikimedia Commons.
  • Tampa Bay-Lakeland
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TAMPA — Advance, a private, family-owned company that owns media and entertainment properties such as magazine publisher Conde Nast, has acquired the Tampa-based IRONMAN Group from Wanda Sports Group Co. Ltd. in an all-cash transaction. 

 

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