Boat dealer acquires digital platform intended to improve customer experience

Boatyard will remain an independent brand under the umbrella of Clearwater-based MarineMax.

By Business Observer Staff
| 11:58 a.m. March 18, 2020
| 0 Free Articles Remaining!

MarineMax Inc. has acquired Boatyard, a tech company that created a mobile app for connecting boat owners and service providers. Courtesy photo.

Tampa Bay-Lakeland

CLEARWATER — Boat and yacht retailer MarineMax Inc. has acquired Boatyard, a digital platform that allows boat owners to quickly contact service providers via a mobile app.

Clearwater-based MarineMax (NYSE: HZO), according to a press release, will operate Boatyard as an independent brand. Boatyard founder and CEO Nathan Herber will remain with the organization as president of Boatyard. Other terms of the deal, including acquisition cost, were not disclosed.