Boat dealer acquires digital platform intended to improve customer experience

Boatyard will remain an independent brand under the umbrella of Clearwater-based MarineMax.

  • By Business Observer Staff
  • | 11:58 a.m. March 18, 2020
  • | 0 Free Articles Remaining!
MarineMax Inc. has acquired Boatyard, a tech company that created a mobile app for connecting boat owners and service providers. Courtesy photo.
MarineMax Inc. has acquired Boatyard, a tech company that created a mobile app for connecting boat owners and service providers. Courtesy photo.
  • Tampa Bay-Lakeland
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CLEARWATER — Boat and yacht retailer MarineMax Inc. has acquired Boatyard, a digital platform that allows boat owners to quickly contact service providers via a mobile app. 

 

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