Manager shares tips for facilitating brainstorming sessions

While employees may not all be working side-by-side, there are ways to collaborate. Virtual brainstorming sessions — done effectively — can yield unique and plentiful ideas for businesses.

At a July 15 virtual event for the Central West Coast Chapter of the Florida Public Relations Association, Mimi Cirbusova shared tips for getting the most out of brainstorming. Cirbusova, membership manager of Marie Selby Botanical Gardens, has trained at the Creative Problem Solving Institute and worked on the Florida Creativity Weekend. “Some of the best ideas you’re going to get are not from the people at the top, they’re from people who are dealing with the problems day in and day out,” she says. Advice from Cirbusova includes: