Fitness industry shapes up with new ideas

A new year, as always, brings new plans of attack in the battle for health and fitness dollars. Tampa Bay, with its influx of young professionals and families, is a heavyweight in fitness industry innovation, with three new concepts debuting recently.

Gretchen Mitchell, who has a background in entrepreneurship and banking, has opened a Regymen Fitness franchise at 23684 U.S. Highway 19 N. in Clearwater. Baton Rouge, La.-headquartered Regymen, she tells Coffee Talk, “is a very different concept.”