Auto dealership's counterintuitive pandemic sales strategy pays off

Defying conventional wisdom, Sun Toyota and Brandon Honda held the line on inventory during the early days of the COVID-19 crisis.


  • By Brian Hartz
  • | 6:00 a.m. August 21, 2020
  • | 0 Free Articles Remaining!
Courtesy. John Marazzi, managing partner of Sun Toyota in Tampa and Brandon Honda, says he's as never seen anything quite like the COVID-19 crisis in auto sales.
Courtesy. John Marazzi, managing partner of Sun Toyota in Tampa and Brandon Honda, says he's as never seen anything quite like the COVID-19 crisis in auto sales.
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John Marazzi, managing partner of Sun Toyota in Tampa and Brandon Honda, has been in the automotive industry since he was 12, when he had a part-time job washing cars. At age 17, he says, “I talked myself into my first sales job.”

But despite his decades of experience in the industry, during which time he’s survived numerous economic downturns, Marazzi, now 55, has never seen anything quite like the COVID-19 crisis.

 

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