Auto dealership's counterintuitive pandemic sales strategy pays off

Defying conventional wisdom, Sun Toyota and Brandon Honda held the line on inventory during the early days of the COVID-19 crisis.

  • By Brian Hartz
  • | 6:00 a.m. August 21, 2020
  • | 0 Free Articles Remaining!
Courtesy. John Marazzi, managing partner of Sun Toyota in Tampa and Brandon Honda, says he's as never seen anything quite like the COVID-19 crisis in auto sales.
Courtesy. John Marazzi, managing partner of Sun Toyota in Tampa and Brandon Honda, says he's as never seen anything quite like the COVID-19 crisis in auto sales.
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John Marazzi, managing partner of Sun Toyota in Tampa and Brandon Honda, has been in the automotive industry since he was 12, when he had a part-time job washing cars. At age 17, he says, “I talked myself into my first sales job.”

 

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