Go to market: Food firm makes big inroads with grocery giant

In the six years since they founded Fresco Foods Inc., the Tampa-based maker of the Eat Fresco line of vacuum-sealed, freshly prepared meals, Rob and Tracy Povolny have taken a slow and steady approach to growth. 

Thanks in large part to a lucrative partnership with Publix Super Markets Inc., the slow growth days look to be nearing an end. The privately held firm generated $5.74 million in gross revenue in 2019, up 517% from $930,000 in 2018. Executives expect to double that figure in 2020 — even in the pandemic.