Go to market: Food firm makes big inroads with grocery giant

Fresco Foods co-founders Rob and Tracy Povolny have guided the pre-packaged meal maker from startup to Publix darling, barreling through COVID-19 obstacles. Now they aim to cultivate a national brand.

  • By Brian Hartz
  • | 6:00 a.m. August 7, 2020
  • | 0 Free Articles Remaining!
File. Rob and Tracy Povolny founded Fresco Foods in 2014 and have quickly grown it into a $12 million business.
File. Rob and Tracy Povolny founded Fresco Foods in 2014 and have quickly grown it into a $12 million business.
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In the six years since they founded Fresco Foods Inc., the Tampa-based maker of the Eat Fresco line of vacuum-sealed, freshly prepared meals, Rob and Tracy Povolny have taken a slow and steady approach to growth. 

 

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