For boat dealer, it's all aboard — virtually

Clearwater-based MarineMax reacts nimbly to a new era of online boat shows.

  • By Business Observer Staff
  • | 6:00 a.m. April 8, 2020
Bill McGill, founding CEO of MarineMax, is now executive chairman of the Clearwater-based boat dealer. Courtesy photo.
Bill McGill, founding CEO of MarineMax, is now executive chairman of the Clearwater-based boat dealer. Courtesy photo.
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Boat shows, by their nature, are tactile experiences. Shoppers clamber aboard the vessels for sale, poking and prodding at all the latest bells and whistles.

 

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