For boat dealer, it's all aboard — virtually

Clearwater-based MarineMax reacts nimbly to a new era of online boat shows.

  • By Business Observer Staff
  • | 6:00 a.m. April 8, 2020
  • | 0 Free Articles Remaining!
Bill McGill, founding CEO of MarineMax, is now executive chairman of the Clearwater-based boat dealer. Courtesy photo.
Bill McGill, founding CEO of MarineMax, is now executive chairman of the Clearwater-based boat dealer. Courtesy photo.
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Boat shows, by their nature, are tactile experiences. Shoppers clamber aboard the vessels for sale, poking and prodding at all the latest bells and whistles.

So for a company like Clearwater-based MarineMax (NYSE: HZO) that relies on boat shows to boost sales, the COVID-19 pandemic has, understandably, been a huge setback. 

 

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