Food firm is fit to survive crisis

Sales are down, but with a focus on fresh meals for pickup and delivery, Fitlife Foods hasn't had to lay anyone off.

  • By Business Observer Staff
  • | 6:00 a.m. April 8, 2020
Fitlife Foods founder and CEO David Osterweil says the Tampa-based firm is weathering the COVID-19 crisis with product innovation and morale-boosting support for doctors and nurses. Courtesy photo.
Fitlife Foods founder and CEO David Osterweil says the Tampa-based firm is weathering the COVID-19 crisis with product innovation and morale-boosting support for doctors and nurses. Courtesy photo.
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No one in the foodservice industry could have been fully prepared for the losses inflicted by the COVID-19 pandemic. But if there’s one Gulf Coast business well positioned for survival, it’s Tampa-based Fitlife Foods, with 13 statewide locations. 

 

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