Area company finds seamless way to transition to next owner — an apprenticeship program

In July, Reba Rogers completed the sale of Bradenton-based Secure Aging to Melissa Leedom.


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  • | 6:00 a.m. September 20, 2019
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Lori Sax. Secure Aging founder Reba Rogers attributes the success of selling her business to the apprenticeship program she did with new owner Melissa Leedom.
Lori Sax. Secure Aging founder Reba Rogers attributes the success of selling her business to the apprenticeship program she did with new owner Melissa Leedom.
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When Reba Rogers sat down to lunch one day in December 2018, she didn’t know she was meeting the future owner of her company.

Rogers, who founded Bradenton-based financial and care management company Secure Aging, was getting together with Melissa Leedom. They’d been connected through Ashley Brown, president and CEO of the Women’s Resource Center of Sarasota, because of shared backgrounds and interests, among them that Rogers and Leedom are both CPAs.

 

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