Officials from area distilleries share how to get word out about products

The Central West Coast Chapter of the Florida Public Relations Association held an event about how to create buzz in a crowded marketplace.

  • By Business Observer Staff
  • | 6:00 a.m. October 4, 2019
  • | 0 Free Articles Remaining!
Courtesy. Troy Roberts, founder, CEO and head distiller of Siesta Key Rum, started the Sarasota-based company in 2007.
Courtesy. Troy Roberts, founder, CEO and head distiller of Siesta Key Rum, started the Sarasota-based company in 2007.
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“I chose rum because I love rum.”

That’s what Troy Roberts — the founder, CEO and head distiller of Siesta Key Rum — told the audience at a recent gathering of the Central West Coast Chapter of the Florida Public Relations Association.

 

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