- April 6, 2026
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Company: Husband-and-wife team Diane and Bruce Fricke purchased Fort Myers-based boating dealership and service center Fish Tale Boats more than two decades ago. Since the passing of the family’s patriarch in 2010, the company has been run by the remaining members of the Fricke clan — Diane and her two sons, Travis and Justin, along with some 40 employees. After surviving the recession, the company has been performing well the past several years, Travis Fricke says, proof which can be seen from expansion into larger facilities and new locations around Southwest Florida. Today, the company operates out of three spots — Fort Myers, Naples and Bonita Springs.