National retailer puts a heart on Sarasota with glossy catalog

Sarasota architecture plays starring role in J. McLaughlin spring catalog.


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  • | 6:00 a.m. March 15, 2019
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Courtesy. New York retailer J. McLaughlin set the scene for its March catalog in Sarasota.
Courtesy. New York retailer J. McLaughlin set the scene for its March catalog in Sarasota.
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Long live the fashion catalog.

For some retailers, in a move to grab more e-commerce market share, that bygone piece of marketing is about as relevant as a rotary phone. But the glossy fashion book, filled with pretty models, men and women, and pristine settings, from beaches to bayou homes, is integral to the marketing strategy at New York retailer J. McLaughlin.

 

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