Extreme makeover: Cosmetic surgery supplier bear-hugs change as it breaks with its past

The well-pedigreed medical technology firm has risked a lot of tangibles — and intangibles — to score big in a billion-dollar market.

Mark Wemple. Appointed in December 2017, CEO Charlie Goodwin has led Apyx Medical Corp., formerly Bovie, through a period of unprecedented change.
Mark Wemple. Appointed in December 2017, CEO Charlie Goodwin has led Apyx Medical Corp., formerly Bovie, through a period of unprecedented change.
Mark Wemple
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The second day of 2019 marked the end of an era in more ways than one for Bovie Medical Corp. It signaled the demise of the Clearwater-based medical technology company as it’s been known since it was founded in 1982.

 

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