Extreme makeover: Cosmetic surgery supplier bear-hugs change as it breaks with its past

The well-pedigreed medical technology firm has risked a lot of tangibles — and intangibles — to score big in a billion-dollar market.


  • By Brian Hartz
  • | 6:00 a.m. March 8, 2019
  • | 0 Free Articles Remaining!
Mark Wemple. Appointed in December 2017, CEO Charlie Goodwin has led Apyx Medical Corp., formerly Bovie, through a period of unprecedented change.
Mark Wemple. Appointed in December 2017, CEO Charlie Goodwin has led Apyx Medical Corp., formerly Bovie, through a period of unprecedented change.
Mark Wemple
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The second day of 2019 marked the end of an era in more ways than one for Bovie Medical Corp. It signaled the demise of the Clearwater-based medical technology company as it’s been known since it was founded in 1982.

A maker of surgical devices and supplies for cosmetic surgeons, dermatologists, veterinarians, gynecologists and other health care specialists, Bovie recently took a giant risk. It sold the rights to its name and many of its core products for $97 million to Antioch, Tenn.-based Symmetry Surgical. Bovie, after the sale, rebranded as Apyx Medical Corp.

 

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