Package deal: Innovative food duo ready their plan of attack

Eat Fresco, a brand of prepackaged but nonfrozen meals, has made big inroads with Florida retail grocers. The founders' next hurdle? Scale on a national level.

By Brian Hartz
| 6:00 a.m. June 28, 2019
| 0 Free Articles Remaining!

Mark Wemple. Rob and Tracy Povolny launched Fresco Foods Inc., which makes the Eat Fresco brand of prepackaged, non-frozen meals, after Rob lost his job with a major food ingredients company.

Strategies

For Rob and Tracy Povolny, everything was going to plan as they entered their mid-30s.

Rob had a solid corporate America career track, enjoying stops at Coca-Cola and Nestlé before landing at Chicago-based Griffith Foods, an ingredients company serving food makers all over the world. Tracy, meanwhile, worked for Pretty City, a marketing firm for health, wellness and beauty brands, and also dabbled in retail management before opening her own tanning salon.