Rental car giant connected to potential deal

While Estero-based car rental giant Hertz has had some good news of late, including an improved earnings report, doomsday scenarios for the major Southwest Florida employer are usually only a fender-bender away.

Among the earnings highlights, from the report released in early May: a 2% increase in revenues; net loss attributable to Hertz Global improved 27%; and adjusted EBITDA improved 93%. Then, in early June, Hertz took a big step, in announcing a monthly vehicle-subscription service called Hertz My Car — The Netflix of cars. The move, coming in two pricing levels and available in testing modes in Austin and Atlanta, comes a month after privately-held Enterprise announced a similar program.