On the hunt for name-brand recognition

A Tampa furniture maker's clever contest drew major attention to its new line of products.

  • By Business Observer Staff
  • | 6:00 a.m. June 14, 2019
  • | 0 Free Articles Remaining!
Foos Gold scavenger hunt winners Chris Akins and Giovanna Rivera. Courtesy photo.
Foos Gold scavenger hunt winners Chris Akins and Giovanna Rivera. Courtesy photo.
  • News
  • Share

BUILT, a Tampa-based maker of high-end, custom furniture, plans to introduce its own branded line of tables, chairs, desks and other home and office furnishings later in the year.

But because it doesn’t yet have a showroom, it came up with a novel way to build hype for its next move.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news
Subscribe

Already subscribed? Sign in.

Latest News

  • December 18, 2025
Kolter, Casto buy 19 acres in Parrish
  • December 18, 2025
Tampa Museum of Art director to retire
  • December 18, 2025
ESPN report: Naples' Hoffmann family buying NHL hockey team
  • December 18, 2025
4-acre entertainment district to be built in downtown Tampa

Sponsored Content