Major grocer inks sweet deal with organic stevia sugar alternative maker

A Southwest Florida brand grabbing national market share in the natural sugar alternative space is expanding its retail footprint in the Southeast. The latest victory for the company, Pyure Brands: securing room on Publix shelves.

Naples-based Pyure Brands' Organic Stevia Sweetener recently reached a deal to place the company’s 16-ounce package of stevia sweetener in 750 stores and its 80-count packet version in nearly 1,200 stores. It was an agreement more than two years in the making.