Promoting iconic restaurant opening is all fun and games

To effectively open its Fort Myers location, Dave & Buster's needed to reach its target demographic in a big way. Priority Marketing used its influence — and influencers — to exceed expectations.

By Andrew Warfield
| 6:00 a.m. June 7, 2019
| 0 Free Articles Remaining!

Priority Marketing help drive 1,200 guests to Dave & Buster's pre-opening VIP event among the target demographic for its new Fort Myers location. Courtesy Priority Marketinga

Strategies

Organization: Priority Marketing, Fort Myers

Founded in 1992 by Teri Hansen, Priority Marketing is a full-service marketing, advertising, public relations, social media and digital marketing firm that serves a diverse range of businesses, nonprofits, government agencies and individuals. It drives results with its trademarked “Creative Logic” approach to produce innovation and solutions for its clients. "As our clients’ strategic marketing partner, we listen, collaborate and understand their business and goals and then implement a creative and strategic marketing program that we continually monitor, measure and evaluate," says Teri Hansen, founder, president and creative director.