Entrepreneurs with big ambitions to rock frozen dessert world grow sorbet business

SorBabes began with sales at a single farmers market. Now it's sold in more than 6,000 stores.


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  • | 6:10 a.m. July 5, 2019
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Courtesy, Koscho Photography. Deborah Gorman and Nicole Cardone, co-founders of SorBabes, want to disrupt the sorbet market with their indulgent flavors.
Courtesy, Koscho Photography. Deborah Gorman and Nicole Cardone, co-founders of SorBabes, want to disrupt the sorbet market with their indulgent flavors.
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At first, Nicole Cardone wasn’t sure if she wanted to be labeled a “babe.”

She and her business partner, Deborah Gorman, had started a company based on the idea of creating indulgent flavors of sorbet. They were making their frozen treats at an ice cream shop when it was available — from midnight to 5 a.m. Cardone and Gorman soon earned the nickname “SorBabes” from the guys at the shop. “Babes,” Cardone thought, can have a negative connotation. But they made a choice, she says: “Let’s own this. Let’s be 21st century babes: strong and empowered.”

 

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