Package deal: Strategic makeover, flavored with luck, boosts firm's fortunes

A successful marketing shift led to big gains for TeaZa Energy, which struggled with the look and message of its product.


  • By Brian Hartz
  • | 6:00 a.m. December 27, 2019
  • | 0 Free Articles Remaining!
File. Matt Morrow, left, and Brent Agin led TeaZa Energy to a breakthrough year in 2019.
File. Matt Morrow, left, and Brent Agin led TeaZa Energy to a breakthrough year in 2019.
  • Entrepreneurs
  • Share

TeaZa Energy, a healthy alternative to smokeless tobacco pouches, took significant strides in 2019 under the guidance of Dr. Brent Agin, a practicing physician, and his business partner, Matt Morrow.

The Clearwater entrepreneurs’ success with the tea-leaf-based product — sold in puck-like containers similar to chewing tobacco, or “dip,” as it’s known — was made possible by a pinch of ingenuity flavored with a dollop of luck.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news

Latest News

Sponsored Content