Builders race to capture a trendy crowd: 55-and-up buyers

Some homebuilders have found an edge in the growing niche.


  • By Brian Hartz
  • | 6:00 a.m. December 13, 2019
  • | 0 Free Articles Remaining!
Mark Wemple. David Langhout with Kolter Homes says Cresswind at Lakewood Ranch is exceeding sales expectations.
Mark Wemple. David Langhout with Kolter Homes says Cresswind at Lakewood Ranch is exceeding sales expectations.
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Baby boomers, retiring in large numbers, have created a vast market of empty nesters for homebuilders to target by offering active-adult communities that feature moderately priced, low-maintenance homes enriched by a plethora of high-end amenities and community activities.

'You’ve got to buy the land at the right price. The growth will come because it’s Florida.' Mike Bachman, Lennar

 

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