Hotel, in shrinking total rooms, grows new obstacles

Short on modern amenities but long on history, the Belleview Inn represents a unique hospitality marketing challenge.


  • By Brian Hartz
  • | 6:00 a.m. December 6, 2019
  • | 0 Free Articles Remaining!
Mark Wemple. Ted Palmer was promoted to manager of the Belleview Inn in November.
Mark Wemple. Ted Palmer was promoted to manager of the Belleview Inn in November.
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The belle has returned to the ball, and although she’s dropped a few sizes, she looks better than ever.

In December 2018, St. Petersburg-based JMC Communities unveiled its 21st-century, $13 million take on the historic Belleview Biltmore Hotel in Belleair, built in 1897. Renamed the Belleview Inn, the property has been moved 100 yards from its original location and drastically reduced in size — now it offers 35 guest rooms, instead of the 455 it boasted at the height of its glory.  

 

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