Blue heaven: Hotel changes look but keeps what works

Treasure Island’s Bilmar Beach Resort has overcome many obstacles over 50 years. Consistency, with a side of surprise-and-delight, keys the sustainability.

Mark Wemple. Clyde Smith is general manager of the recently renovated Bilmar Beach Resort in Treasure Island.
Mark Wemple. Clyde Smith is general manager of the recently renovated Bilmar Beach Resort in Treasure Island.
  • Tampa Bay-Lakeland
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Yellow is so five years ago. Blue is the new hue to entice you.

 

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