Blue heaven: Hotel changes look but keeps what works

Treasure Island’s Bilmar Beach Resort has overcome many obstacles over 50 years. Consistency, with a side of surprise-and-delight, keys the sustainability.


  • By Brian Hartz
  • | 6:00 a.m. August 30, 2019
  • | 0 Free Articles Remaining!
Mark Wemple. Clyde Smith is general manager of the recently renovated Bilmar Beach Resort in Treasure Island.
Mark Wemple. Clyde Smith is general manager of the recently renovated Bilmar Beach Resort in Treasure Island.
  • Tampa Bay-Lakeland
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Yellow is so five years ago. Blue is the new hue to entice you.

That’s the game plan at the Bilmar Beach Resort, a Treasure Island icon since 1961 that recently overhauled its 166 guest rooms and suites and gave its exterior a fresh coat of light blue paint. It invested more than $4 million over four years for the upgrades, which were completed in January 2018.

 

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