Ad agency takes novel approach to branding job

Paradise Advertising emphasizes restraint in its work for Amelia Island.

  • By Business Observer Staff
  • | 12:31 p.m. September 14, 2018
  • | 0 Free Articles Remaining!
Christopher Wilson provided photography for Paradise Advertising's "Ever So Slightly Special" campaign for Amelia Island. Courtesy photo.
Christopher Wilson provided photography for Paradise Advertising's "Ever So Slightly Special" campaign for Amelia Island. Courtesy photo.
  • Tampa Bay-Lakeland
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ST. PETERSBURG — Restraint isn’t typically associated with advertising, but it’s at the core of a new tourism campaign created by St. Petersburg-based Paradise Advertising & Marketing for the Amelia Island Convention and Visitors Bureau.

Titled “Ever So Slightly Special,” the multimedia campaign highlights Amelia Island’s scenery and experiences through striking photography and delightfully restrained copy. 

 

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