Super security: Firm wants to change the login game

A Tampa startup is on a quest to rid the world of online passwords. But can it get its sales pitch across to the right clients and investors?

Mark Wemple. Saranya Sabarish is the COO of Super Auth, a Tampa cybersecurity startup.
Mark Wemple. Saranya Sabarish is the COO of Super Auth, a Tampa cybersecurity startup.
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A recent TV commercial touting the iPhone X’s facial recognition ability shows a man participating in a memory challenge contest in front of an audience. He makes it to the final round, in which the host poses a question that elicits stunned gasps from the audience: “This morning, you created an online banking password. What is it?”

 

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