The virtues of virtual reality

A St. Petersburg tech firm has landed a major deal with Macy's.

  • By Business Observer Staff
  • | 6:00 a.m. November 9, 2018
  • | 0 Free Articles Remaining!
A Macy's customer uses Marxent's VR technology to evaluate different furniture arrangements. Courtesy photo.
A Macy's customer uses Marxent's VR technology to evaluate different furniture arrangements. Courtesy photo.
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St. Petersburg-based Marxent recently struck a deal with retail giant Macy’s that will see the firm’s virtual reality technology form the backbone of a new interactive way for shoppers to buy furniture.

 

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