Back care center adds branding expert to executive leadership team

TAMPA — Laser Spine Institute, a Tampa company specializing in minimally invasive spine surgery, hired M. Kathleen Donald as chief marketing officer.

According to a press release, Donald brings to the role nearly three decades of experience working with brands such as Ford, Pier 1 Imports, Edward Jones and the U.S. Navy. Prior to joining Laser Spine Institute, she was the general manager of Dassault Systemes’ 3DXCITE division, and she has also held key roles at advertising agencies Campbell Ewald and Ogilvy & Mather.