Brewery lands 10-year naming rights deal for university arena

USF’s Sun Dome will become the Yuengling Center.

  • By Business Observer Staff
  • | 1:43 p.m. June 14, 2018
  • | 0 Free Articles Remaining!
A rendering of the new entrance to the USF Sun Dome, which will become the Yuengling Center on July 1. Courtesy photo.
A rendering of the new entrance to the USF Sun Dome, which will become the Yuengling Center on July 1. Courtesy photo.
  • Tampa Bay-Lakeland
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TAMPA — Effective July 1, the University of South Florida’s Sun Dome will be known as the Yuengling Center.

According to a press release, D.G. Yuengling & Son Inc. signed a 10-year naming rights deal that was negotiated by Tampa Bay Entertainment Properties (TBEP), which manages the 10,500-seat arena. Yuengling owns and operates a brewery located just a mile away from the USF campus.

 

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