- December 4, 2025
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Come September, the University of South Florida will sport some new looks.
The Tampa institution, along with its St. Petersburg and Sarasota-Manatee campuses, has been on a roll of late, achieving “pre-eminent” status from the Florida Board of Governors — an honor that comes with $6.15 million in additional funding from the state — and securing a 10-year, multimillion-dollar naming-rights deal that will see the Sun Dome athletics arena become the Yuengling Center. Full terms of the dome agreement were not publicly disclosed, but USF Associate Athletic Director Brian Siegrist says the contract will generate annual revenue in the high six-figure range.