University takes change by the horns

Can a regional institution successfully update and consolidate its brand? A college is about to try.


  • By Brian Hartz
  • | 6:00 a.m. July 20, 2018
  • | 0 Free Articles Remaining!
Mark Wemple. Elliott Bedinghaus, vice president of creative at SPARK; Thom Vanderklipp, associate vice president of marketing for USF; and Dulani Porter, SPARK’s executive vice president.
Mark Wemple. Elliott Bedinghaus, vice president of creative at SPARK; Thom Vanderklipp, associate vice president of marketing for USF; and Dulani Porter, SPARK’s executive vice president.
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Come September, the University of South Florida will sport some new looks.

The Tampa institution, along with its St. Petersburg and Sarasota-Manatee campuses, has been on a roll of late, achieving “pre-eminent” status from the Florida Board of Governors — an honor that comes with $6.15 million in additional funding from the state — and securing a 10-year, multimillion-dollar naming-rights deal that will see the Sun Dome athletics arena become the Yuengling Center. Full terms of the dome agreement were not publicly disclosed, but USF Associate Athletic Director Brian Siegrist says the contract will generate annual revenue in the high six-figure range.

 

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