University takes change by the horns

Can a regional institution successfully update and consolidate its brand? A college is about to try.

Mark Wemple. Elliott Bedinghaus, vice president of creative at SPARK; Thom Vanderklipp, associate vice president of marketing for USF; and Dulani Porter, SPARK’s executive vice president.
Mark Wemple. Elliott Bedinghaus, vice president of creative at SPARK; Thom Vanderklipp, associate vice president of marketing for USF; and Dulani Porter, SPARK’s executive vice president.
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Come September, the University of South Florida will sport some new looks.

 

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