Bullish behavior: University's new look comes with vigorous debate

A university's rollout of its new logo produced a bumpy ride. While lessons have been learned, officials view the makeover as a net positive.


  • By Brian Hartz
  • | 6:00 a.m. December 28, 2018
  • | 0 Free Articles Remaining!
Mark Wemple. Dulani Porter, SPARK’s executive vice president; Thom Vanderklipp, associate vice president of marketing for USF; and Elliott Bedinghaus, vice president of creative at SPARK.
Mark Wemple. Dulani Porter, SPARK’s executive vice president; Thom Vanderklipp, associate vice president of marketing for USF; and Elliott Bedinghaus, vice president of creative at SPARK.
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It’s been a year of change — you could even call it upheaval — at the University of South Florida.

There was cause for celebration when Tampa-based USF was granted Preeminent State Research University status, and the $6.15 million in additional funding that comes with it, by the Florida Board of Governors. USF joins University of Florida and Florida State University as the only state universities to achieve “preeminence.”

 

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