Spreading the word

PR firms unite to promote tourism in Southwest Florida in the face of hotel cancellations over water quality issues.

  • By Business Observer Staff
  • | 5:40 a.m. August 24, 2018
Southwest Florida public relations firms are using a hashtag to spread the word that visitors can still enjoy local attractions, such as sunsets over the Gulf of Mexico.
Southwest Florida public relations firms are using a hashtag to spread the word that visitors can still enjoy local attractions, such as sunsets over the Gulf of Mexico.
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As news spreads about water quality issues from Caloosahatchee River algae blooms to historic-level Gulf of Mexico red tides, the impact of canceled vacations have begun to take its toll on hotels and associated hospitality-oriented business, such as restaurants and water-borne tours.

 

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