- December 15, 2025
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In July, the Business Observer brought you the story of Corporate Fitness Works, the St. Petersburg company that for three decades has been a quiet leader in changing the way companies across the country think about employee health and wellness. CFW designs and manages fitness facilities for more than 80 client companies, including major household names like Sprint.
On Aug. 1, CFW was sold to former Valpak CEO Michael Michael Vivio and his wife, Beth, for an undisclosed sum. CFW founders Brenda Loube and Sheila Drohan had fended off numerous offers over the years despite having zero intent to sell the company.