Naming rights for iconic landmark could be up for grabs

Naming rights can be a tricky topic to navigate for many brands and businesses. On one hand, you have classy examples like Raymond James Stadium, a.k.a. “RayJay,” the longtime home of the Tampa Bay Buccaneers. On the other, you have cringe-worthy naming-rights scenarios, like the Bad Boy Mowers Gasparilla Bowl —Tropicana Field’s college football bowl game that has undergone a dizzying procession of previous sponsors ranging from MagicJack and Beef O’Brady’s to BitCoin.