- December 13, 2025
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It was a week of mixed emotions at Naples Soap Co.
The chain both permanently closed one location, in Key West, due to damage from Hurricane Irma, and opened a second location in Naples. The Key West store opened in 2012 on 128 Duval St., in the heart of downtown Key West.
“We have been a member of our beloved Key West community for five years, and it is with a heavy heart that we close our Key West location,” Naples Soap Co. founder and Chief Innovation Officer Deanna Wallin says in a statement. “Over the years, we have learned that this tight-knit Key West community is resilient, and they will continue to be in our thoughts as they recover and rebuild from the storm.”