Image isn't everything

With the exception of, say, W.B. Mason, office equipment companies generally aren't known for making high-profile sports sponsorship splashes.

Tampa-based Dex Imaging, however, will be coming to more sportscasts near you thanks to deals with the Tampa Bay Buccaneers, Florida Panthers and Harrison Burton, a rising motorsport star and son of NASCAR legend Jeff Burton.

Dex Imaging recently celebrated 15 years in business. It's run by the father-and-son team of Dan Doyle Sr. and Dan Doyle Jr., who co-founded the company in 2002 with an eye toward becoming the nation's largest privately held dealer and servicer of office imaging equipment — copiers, printers, fax machines and such. The company also manufacturers its own line of toner cartridges.