CBRE tapped for Fifth Third Center

In the wake of its estimated $52.5 million acquisition of Fifth Third Center, in Tampa, Farley White Interests has tapped CBRE Group to lease the 19-story building.

About 20% of the building, or 56,000 square feet, is available, says Anne-Marie Ayers, a CBRE first vice president.

Playing off the building's name, CBRE has launched an inventive “Take 5” marketing campaign, in which Boston-based Farley White will pay brokers $500 for every legitimate tenant tour; offer five months of free rent to tenants; and pay 5% broker commissions on leases at the time they are executed. (Most commercial deals provide 4% commissions, paid in two installments at the time of execution and tenant move in.)